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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

What is the Role of the Customer Experience Officer (CXO)?

The customer experience (otherwise known as CX) is quickly moving to the forefront of considerations that are required for exceptional…

Jay Leonard
December 11, 2019
Customer Experience

What B2B Sales Managers Should Know Before Setting Sales Goals in 2020

Setting sales goals for 2020? There are numerous internal factors you first have to take into consideration: from future product…

Jay Leonard
December 11, 2019
Business Articles

How SMBs Can Harness the Power of Video

Video is a versatile marketing tool that businesses of all types and sizes can capitalize on. Think of the last…

Jay Leonard
December 11, 2019
Business Articles

Which Comes First: CRO or Personalization?

The goal of any eCommerce business is clear: as you draw your target audience to your website, you want to…

Jay Leonard
December 11, 2019
Digital Marketing

How to Achieve Your New Year’s Resolutions in 5 Steps [Infographic]

New Year new you? Everybody makes New Years resolutions but I bet very few people stick to them. When planning…

Jay Leonard
December 11, 2019
Infographics

The Dummies’ Guide to Artificial Intelligence for Marketing

Self-driving cars … Siri personal assistant … chess master IBM Watson. These are just a few of the things that…

Jay Leonard
December 11, 2019
Marketing

Position Zero and Other SERP Features

Long gone are the days of 10 blue links in Google search. Today's search results are full of rich features…

Jay Leonard
December 10, 2019
Business Articles

Guest Posting: The Ultimate Guide for Marketing Writers

Blogging is the heart of any content marketing strategy. Producing your own original content showcases your voice, your knowledge builds…

Jay Leonard
December 9, 2019
Blogging

Thinking Inside the Box: The 4 Fundamental Use Cases in CX

The Beginning of Customer Relationship Management It was the 80’s. Hair was big, rock was loud, and something funky and…

Jay Leonard
December 9, 2019
Customer Experience

5 Things to Know About the Improved Google Ads Platform

Google Ads are an excellent way to reach new customers online. Google’s ad platform allows you to be very specific…

Jay Leonard
December 9, 2019
Online Marketing

How to Choose Colors for Your Brand Identity (and Why It Matters)

A strong visual brand identity is a powerful force. In a crowded marketplace, it can help you stand out, communicate…

Jay Leonard
December 9, 2019
Branding

10 Ways to Enhance Your Leadership Skills for 2020

Leaders at all levels often struggle to balance their many responsibilities. Constant demands on time, along with an expectation to…

Jay Leonard
December 9, 2019
Leadership

Content Marketing Lessons From a Galaxy Far, Far Away

A long time ago in a galaxy far, far away the marketing behemoth that is Star Wars was just beginning…

Jay Leonard
December 7, 2019
Content Marketing

How to Create a Winning Social Media Strategy in 2020

As soon as you think you’ve got this social media marketing thing down, something happens. It’s always changing. How are…

Jay Leonard
December 6, 2019
Business Articles

How Long Should Videos Be: The Ideal Social Video Length for Every Platform

When you’re creating video content for social media, there are a ton of decisions to make. Which platform (or platforms)…

Jay Leonard
December 6, 2019
Business Articles

How to Create a Business Budget in 5 Steps

Creating a business budget for your organization is vital to its success, regardless of size. It’s a well-known reality that…

Jay Leonard
December 5, 2019
Finance

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